About new - Roni Bar | Wear Your Self


wear with feeling

Roni’s wardrobe

I’m wearing my clothes

I wear them when I’m walking

When I’m working

I breath with them I breath through them

They need to be comfortable

I need to feel comfortable

They are my protection, my mood, my identity

I’m wearing myself

Roni Bar (רוני בר) graduated from the Ascola School of Design in 1999.

RoniBar the brand opened officially in 2000, bringing a fresh state of mind to the Tel Aviv fashion scene.

Born on a Kibbutz in the north, and a fierce Tel-Avivian, Roni looks for an ever-changing, urban interpretation to her past and present, that is uniquely her own.

RoniBar embodies our constant fascination with being an individual in a community. The desire of being both seen and celebrated, and staying comfortably anonymous in city living.

Casual, very wearable and with a strong emphasis on the time and place it exists in, the approach is gender neutral and minimalist.And yet always playful with shape and proportion, color contrasts and graphic cuts, pattern texture and text.

RoniBar walks that thin line between reality and ideal, between awareness and awakening, creating a more livable space in the surreal Israeli reality. In this space we can dream,create, absorb, feel, think and just be.


What started out s a small boutique at the heart of historic Tel Aviv (with the tinyest workspace on the second floor), turned in 2016 into a combination showroom/workshop/store in an industrial space at an entirely different part of the city . This trend of mixed uses was taken a step further in 2020, when we moved to our (much bigger) current location where, in addition to everything else, we are hosting artists and designers we love at Ulam 507.


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