WEAR YOUR SELF
wear with feeling
I’m wearing my clothes
I wear them when I’m walking
When I’m working
I breath with them I breath through them
They need to be comfortable
I need to feel comfortable
They are my protection, my mood, my identity
I’m wearing myself
Roni Bar (רוני בר) graduated from the Ascola School of Design in 1999.
RoniBar the brand opened officially in 2000, bringing a fresh state of mind to the Tel Aviv fashion scene.
Born on a Kibbutz in the north, and a fierce Tel-Avivian, Roni looks for an ever-changing, urban interpretation to her past and present, that is uniquely her own.
RoniBar embodies our constant fascination with being an individual in a community. The desire of being both seen and celebrated, and staying comfortably anonymous in city living.
Casual, very wearable and with a strong emphasis on the time and place it exists in, the approach is gender neutral and minimalist.And yet always playful with shape and proportion, color contrasts and graphic cuts, pattern texture and text.
RoniBar walks that thin line between reality and ideal, between awareness and awakening, creating a more livable space in the surreal Israeli reality. In this space we can dream,create, absorb, feel, think and just be.
What started out s a small boutique at the heart of historic Tel Aviv (with the tinyest workspace on the second floor), turned in 2016 into a combination showroom/workshop/store in an industrial space at an entirely different part of the city . This trend of mixed uses was taken a step further in 2020, when we moved to our (much bigger) current location where, in addition to everything else, we are hosting artists and designers we love at Ulam 507.
THE NEW NEW
When an old garment gets a new life
The new new – a capsule collection that was born from scraps of clothes that didn’t find themselves a home.
Deconstructed to pieces, and then reconstructed carefully to the marvelous final result, slow recycled fashion, crafted with love
YOU ONLY NEED ONE RED HEART SS18
“FAKE THEM ALL “ AW 17-18
Don’t you see
It’s all about me
It’s me that standing there
It’s me who has all these thoughts and feelings
Trying to believe that everything can be understood
Trying to believe that I’m not the only one who understands it
Layered on a layer I put my self exposed telling the story about the way we see, listen, watch and judge
Judge yourself within a fake reality.
So tell me
Who’s the one to blame
Where should I go
What should I feel
How can I love you